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We’re sharing important news regarding planned changes to the Microsoft program on TechSoup that may influence your organization’s IT budgeting and planning.


Are you missing out on sales because you’re not sending enough?
When it comes to emails, there are three things you probably want to do more of:

a. Segment

b. Simplify

c. Send

Approaching email marketing this way means you’re not relying on one message to do all the heavy lifting.


Why do multiple emails work?

A persuasive, compelling call to ac- tion (CTA) can convince even the most hesitant prospect to convert, but there’s more to it than just a tempting offer — you have to speak your customers’ language.

1. Use the “I want to...” principle.

When creating your CTAs, the “I want to...” principle makes them strongly actionable. Simply put, this principle involved writing CTAs that can be prefaced by the words “I want to...” such as “I want to...get my report”.

2. Keep CTAs short, punchy, and clear.

Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day—the inbox. But once you get to the inbox, how do you make sure your emails actually get opened? Follow the advice on this page to boost your email open rates!


1. Send at Peak Daytime Hours

Reporting on various programs and projects is an integral part gauging the success of your nonprofit's activities. This exercise is crucial not only to internal stakeholders, but also to funders, donors, and the world at large.

Data visualizations are arguably the most effective way to translate large amounts of information into bite-sized pieces that are easier for others to digest. In fact, data visualization is the only way to convey certain data in a comprehensible way, such as those data that are found using heat maps (which we'll get to later).

In recent years, nonprofits of all sizes have seen the value in prioritizing a digital transformation and adapting data-driven decision-making. This sea change has provided digitally minded organizations the ability to impact every level of their organization — from reliably forecasting fundraising, to optimizing marketing and communications efforts, to tracking program success.

Twitter has evolved significantly since it launched in 2006 as a simple, short messaging service. Twitter is no longer simply a platform to "microblog," as it was initially designed. Twitter is now a powerful platform to know, understand, and segment your community.

The idea of data-driven nonprofits isn't new. You probably know that using data can help boost your fundraising. It can help deliver a better donor experience and give you deeper insights into your donors, ultimately helping you engage more supporters and inspire more donations.

But are you getting the most out of your data?

For nonprofits, 2020 was the year of going digital. Many transitioned their in-person fundraising events to virtual events. Others canceled in-person fundraising events and launched new online fundraising campaigns to make up for the lost revenue.

There are many types of nonprofits that are not able to implement work-from-home policies due to the nature of their work, including museums, shelters, and health care providers. But if you are part of an organization that is able to continue to operate if your staff are all working remotely from home, we hope that what follows is of use to you and your nonprofit.

Communications Solutions for Staff Working Remotely

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